Jason Shaffer, Invantage LLC

Jason talked about products and services Facebook is working (testing) on (testing) to better itself for the future and to capture appeal as a more all-on-one solution for its users. These include:

  • bluetooth beacon for businesses
  • money transfer straight from Facebook to your friends
  • online marketplace for businesses

He was asked what was the best social platform for Business to Business (B2B) abd Business to Consumer (B2C). His response indicated that Facebook was crushing B2C. Since it’s expensive to crush B2B on Facebook, it is better to utilize LinkedIn strategically for B2B. Invantage also monitors a client’s Facebook presence for a 12 month period to make sure each client is prepared for the roller coaster that is Social Media.